LOS ANGELES, CA, UNITED STATES, April 5, 2021 /EINPresswire.com/ — For the past 20+ years, Lisa M. Berman, founder of Berman Arts Agency and Visionary Proprietor of Sculpture To Wear Gallery has relied on the personal human experience when interacting with artists and her clients. As we witnessed the world change before our eyes last year, she too had to evaluate that strategy and find a way to again achieve this personalized interaction remotely and still maintain her energetic and authenticity. Her business focuses on artwork made by the human hand, so she was somewhat averse to interrupting that flow with incorporating technology. That ideology changed when she was introduced to ReplayAR by Actor/Producer, Daniel Hall, (Young & the Restless) who knows the founders Jay Huddy & Brandon Martin from NYC.
ReplayAR is a social augmented reality startup with a mission is “to pioneer innovative technologies that preserve and protect historical truth while connecting and inspiring a global community through the shared continuum of our human experience.” They use patented augmented reality technology to project scenes from historical events and personal memories onto the real-life places where they actually happened. ReplayAR’s FREE mobile app captures geo-locational AR photos and locks them in place so visual moments from the past can be overlayed on present-day locations. Users can go back and visit these AR photos at any time to see what a place looked like days, weeks, or even years earlier, like a personal AR time machine. The ReplayAR app also allows users to instantly turn any image on their device into an immersive AR experience that can be viewed, recorded, and shared with others on social media, making ReplayAR the simplest AR creation tool in the marketspace. The APP proved easy to use, Berman still wanted to get the seal of the cool factor approval by her 12-year-old. After some skepticism, her daughter, exclaimed, “Ok, this is pretty cool Mom, but how are you going to use this for your artists? – that was the million-dollar question. We started with the Archival collection of photography genius Bonnie Schiffman.
“ReplayAR is excited to be collaborating with The Berman Arts Agency and its roster of renowned visual artists like Bonnie Schiffman. Our augmented reality technology explores photography at the intersection of “where” and “when.” In doing so, it reveals context and offers a greater understanding of the stories behind the images people create,” states Jay Huddy, Co-Founder.
Berman Arts Agency, along with Award Winning sculptor Daniel Oropeza (ARTPRIZE 2017 winner), who taught at Art Center and Mark Kaufman, founder of Local Arts Publication, began the process of documenting Schiffman’s entertaining stories. Launching her career at Rolling Stone magazine in the late 70’s, Bonnie has photographed almost every icon, celebrity, director, actor, athlete of consequence in the latter half of the 20th century. “Annie is on the East and Bonnie is on the West- and sometimes their photos get confused” says Berman. Bonnie relayed how each session with her celebrity subjects always started with LUNCH and went on to describe how her pivotal images were creatively conceived and then miraculously materialized often “off a whim” at her home studio in Los Angeles. Bonnie has always relied on her trust with these personal icons to get them to do crazy things: like Martin Short taking off his pants, with only an Elephant Leaf covering him and Steve Martin wearing a woman’s skirt (his assistant forgot his tuxedo pants). It’s reported that Whoopi Goldberg’s favorite portrait was taken by Bonnie (the 2nd most requested image (second only to Muhammad Ali) in the global 5-year Museum Project. Schiffman travelled to Vietnam with Robin Williams (“he was a genius who had two brains working at all times”), she was sent to the Plaza hotel in NYC to photograph the Coneheads, given access to George Burns private dressing room and reluctantly, yet respectfully held Michael Jackson’s 8-foot snake. Bonnie has done it all, then stopped working when the stylists and publicists interfered with her civilized process of making fun happen with her camera. Photos decided by committee did not make memorable images.
Berman notes, “I’ve had the pleasure of knowing Bonnie for 22 years…