A little over a year ago, COVID-19 hit the United States, altering the fabric of our daily lives and turning the average American’s personal finances upside down. Within weeks, 52% of all households slashed their spending. From all the upheaval and radical change emerged a new generation of risk-averse, financially conservative people: Meet the super savers.
After COVID reached the United States, we saw a pronounced jump nationwide in the personal savings rate — the amount of people’s disposable income that gets saved or invested. For the last two decades that savings rate sat at just under 10%. In April of 2020 it exploded to 33.7%, more than three times its usual number, according to Federal Reserve data.
Fast-forward to 2021. The pandemic continues to wreak havoc, and a staggering 61% of Americans say they are in danger of running out of their emergency savings. Super savers are on the opposite end of that spectrum. They are middle-class families who’ve embraced an aggressive level of precautionary saving, or they are people with high incomes who’ve seen their disposable expenses, like entertainment and travel, drop off drastically.
There may be a light at the end of the tunnel for COVID-19: The current administration expects 300 million vaccines to be administered by the end of July. Things may be on their way back to normal, but where does that leave the super savers who’ve embraced extreme and unsustainable frugality? They had the luxury of an altered pandemic budget working in their favor, but when a sense of normalcy returns to our daily lives later this year, how will they cope?
Super savers will be faced with the opportunity to spend their new nest egg and may feel like they deserve to make up for lost time. When quarantines finally come to an end there will be infinite temptation. If super savers aren’t careful, the pendulum could swing the other way, paving the way for bad spending habits to emerge. They will need to sensibly allocate their funds ahead of time instead of falling into the trap of overindulgence.
Here are some practical tips to keep in mind as they move forward into a return to normalcy:
Don’t Stop Investing
We’ve experienced a high degree of societal turbulence over the last few months, which has bled into the long-term investment practices of so many Americans. Households guided by extreme frugality may have decreased their 401(k) contributions to have more liquid cash on hand. That’s a corner you can’t afford to cut. In the post-pandemic world, super savers must continue their long-term investment strategies.
Despite a historic level of stock market volatility during the past few months, super savers should not let their hallmark level of risk adversity affect their willingness to invest. This year has been filled with incredible investment opportunities for those willing to embrace even a little risk. But for those geared toward frugality, the age-old advice holds true: Stay the course. Maintaining a solid investment portfolio is worth more than hanging onto your cash, and super savers are in an opportune position to ride out market instability.
Keep Your Debt Under Control
Too much extra cash on hand and nowhere to spend it? That’s the challenge facing super savers when COVID-19 subsides. It’ll be tempting for even the most frugal person to go on a spending spree; that’s human nature. Whether it’s a major home improvement, a new car or extra spending on entertainment, super savers will be hard-pressed to guard the nest egg they’ve built.
With interest rates at all-time lows, now is the time to make those rates work for you. Look for ways to curb your existing debt —by refinancing your mortgage or seeking lower APR on your credit cards — instead of accruing new debt.
Curb Extraneous Monthly Expenses
COVID-19 transformed our homes from a simple living space into a hub for work, school and entertainment. Over the course of the pandemic, it’s been too easy to justify paying for dozens of streaming services, such as Netflix, Amazon Prime or HBO Max.
As the world opens back up, it’s time to analyze the services you pay for and cut back where you can. As things like travel and entertainment expenses come back online, little recurring charges can add up without providing the same level of value that they previously did.
Keep Your Budget Flexible and Plan for the Near Future
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