“We’re excited to give fans early access to this sandwich and exclusive swag they can’t get anywhere else to memorialize this great addition to our menu,” said David Tovar, vice president of US communications for McDonald’s, in a press release.
Arguably, the most eye-catching item of the swag is a hoodie that has a picture of McDonald’s new Crispy Chicken Sandwich with the slogan “crispyjuicytender.” The gift box also includes vinyl recording of a song about the sandwich from music producer Tay Keith, and a gift card recipients can use to redeem for the sandwich one day prior to its official release at restaurants.
Betting on chicken
McDonald’s new chicken sandwiches go on sale next Wednesday in the United States. They come in three versions, including a Crispy Chicken Sandwich topped with pickles and served on a potato roll, a Spicy Chicken Sandwich that adds a spicy pepper sauce and a Deluxe Chicken Sandwich that comes with lettuce, tomatoes and mayonnaise.
The chain teased a new selection of sandwiches at November’s investor day, with Joe Erlinger, president of McDonald’s USA, explaining that chicken is a good bet for the company.
“Globally, the chicken category is almost twice the size of beef,” he said at the time. “It is growing faster and represents a significant opportunity,” he said. “Developing a reputation for great chicken represents one of our highest aspirations. We want customers to choose McDonald’s for chicken.”
Read More: McDonald’s is selling chicken hoodies for $5