Porsche has a long history of personalising automobiles. Indeed, the marque owes its genesis to Ferdinand Porsche’s frustration that he could not find a car that met his incredibly high personal standards, famously relating “I looked around and could not find quite the car I dreamed of. So I decided to build it myself.”
Individualisation has always been a part of Porsche’s DNA. By necessity, the very first Porsche sports cars were hand-built, but even in Porsche’s early days their dedication to customer customisation was unprecedented. Some oddities out of Stuttgart-Zuffenhausen included a 356 covered in faux fur and three 911 models with ‘kangaroo cages’ that competed in the London-Sydney rally.
Later years saw Porsche further refine their special requests programme, with iconic models such as the Slantnose 930S, the 959 ‘Komfort’ and Carlo Rampazzi’s famous burnt orange 996 Turbo Cabriolet emblematic of Porsche’s panache for personalisation.